Understanding the Challenge

BXChoice wasn’t just another name — it was a reflection of identity, friendship, and belonging. As a brand born out of genuine connections formed in Benin City, the challenge was to design a logo that would visually carry the weight of that story. It needed to feel youthful yet grounded, modern yet cultural — a symbol of unity, energy, and authenticity.

The logo had to represent more than just “an entertainment group.” It had to capture the spontaneous way the founders came together, the vibrant spirit of Benin, and the choice to turn a bond into a brand. The real task? Designing a mark that felt personal to us but resonated universally.

Our Approach

We started by breaking down the core elements of BXChoice — Benin, friendship, energy, and creativity. We explored symbols and patterns inspired by Benin’s culture and heritage, while keeping the design modern and adaptable across digital and physical platforms.

Typography played a key role. We selected bold, clean type to represent confidence and presence, pairing it with subtle elements that hint at culture and collaboration. The “X” in the name became a central motif — a crossroads, a connection point, a mark of choice — visually representing the unexpected link that brought us together.

Colors were carefully chosen to reflect vibrancy and warmth, while maintaining balance and professionalism. Every curve and edge of the logo was intentional, telling a story of unity, spontaneity, and shared identity.

BXChoice’s logo is not just a visual — it’s a stamp of who we are and where we’re from. Friends by chance. Benin by choice.The Result

🌱 Stronger brand identity, reinforcing Bxchoice position as an industry leader.